Skip to main content

What is the difference between blog post,press release and an article ?

By
I often get asked, “What is the difference between blog post , press release and an article ?”

Well I am here to breakdown the difference for you.

Blog: Conversational tone is used in blog –just like we talk to someone. Feedbacks, readers own comments and questions that are necessary to have conversations are allowed in blog. This builds up a relationship between organization and readers, which increases sales.

Blog need not be long or just text, can be short or can include videos, drawings. Blogs are usually 200-500 words in length.
A professional blog (related to an organization) serves two objectives:

1. A spotlighted for business-company culture, values products and services get online attention.

2. A superstar for SEO-A good quality professional blog can play the role of superstar for marketing over the social media, increases backlinks and maximize SEO activities for organization’s website promotion. Readers besides commenting on the blog article can share it on the various social platforms. This stimulates online interaction, raising the website ranking through search engine.
Blog must be original, written in a professional manner, containing compelling content less about sales and having more useful content, published regularly will bring readers to your organization.

Press Release: They are written in a standard format containing a title, a sub head, a quote, the body and the boilerplate (a summary of an organization) and are formal. It is mostly written to journalists giving some information such as business announcements, giving information about its new products or about an upcoming event.
Press Release contains following topics:

·        Discount Promotion
·        Seasonal Special
·        Organizational milestones
·        A new website and advertising campaign
·        Charitable events


They are more formal than blogs providing highlights and maximize SEO.
Press release can be urgent or embargo, that is sender can request for publishing press release after a specified date.
It can be written or recorded communication for the news media for announcing something newsworthy.

As per SEO:

·        Titles of press release should be no more than 70 characters in length.
·        Don’t submit press release over 1000 words in length.

Article: Article offers more information than blog posts. They provide thoroughly researched and detailed information, more accurate and informative.  They can be in more formal or professional tone. As an illustration, an article written about a car accident statistics uses a tone that conveys seriousness of the subject.  Article written about losing a family member in car accident will assume sympathetic tone that emotionally connects to the reader.

As someone rightly said, Blogs are useful for immediate satisfying of an urge to communicate, whereas full articles on are better for the traffic that is more enduring.


Articles can be anywhere between 500-2000 (or more ) words, but it should not be so lengthy so that readers get bore. 
Labels:

Comments

Post a Comment

Popular posts from this blog

In Regression Testing: Difference between Automation And Manual Testing

By
The difference between an Automation Testing & Manual-Testing is a pillar of the Software testing, because the whole-testing is based on the Automation Testing and Manual Testing. In the project you can do both Automation Testing & Manual Testing & you can also do both Automation testing and Manual Testing simultaneously. Difference between Automation and Manual Testing Automation Testing Manual Testing The automation testing is a continuous component of the manual testing. This testing is an initiate of the testing, without of this testing we cannot start the automation testing. This takes less of time. This takes a lot of time. In the automation testing, we always test by the running the scripts. In the manual testing testers’re allowed to do the random for find the Bugs. In automation testing, it is done on the different on same time. The manual testing would be executes sequentially. ...
Post a Comment
Read more

Want to know about Mobile Application Testing? Came to right place

By
What is Mobile Application Testing ? Mobile Application Testing is a phenomenon of testing functionality, usability and consistency of application software designed for mobiles. It is done in two ways: Automated and Manually. When you buy a new mobile, various applications came pre-installed and some you install as per your need from mobile software distribution platforms such as Google Play, Nokia Store etc. In the recent years, mobile devices had shown a rapid growth rate .  Factors that give an open challenge to Mobile application Testing : 1. Mobile devices models : Different models have different hardware configurations, input methods (some are QWERTY, some are touch while others are normal). 2. Several different operating systems (OS) : Market  is full of availability of different operating  systems  (   Android , IOS, BREW, BREWMP, Symbian,   Windows Phone , and   BlackBerry   (RIM)).Each operating system is unique in ...
Post a Comment
Read more

INTRODUCTION TO SELENIUM TESTING

By
If you are interesting in software testing and desperately want to work in software testing profile then this post is surely for you, as we know that selenium testing is an important aspect of  software testing so you should go through this at least once. WHAT IS SELENIUM TESTING? SELENIUM is a tool for authoring tests without learning test scripting language like selenium IDE. Selenium is not just a tool but actually it is a cluster of independent tools. And selenium testing is a testing which is performed by using selenium tool. WHY WE USE SELENIUM TESTING I f we talk about the functioning and scenario of today's IT industries or companies then it is known to everyone that there is a mass movement towards automation testing. Not only this but the cluster of manual testing scenario  has also raised a great demand to make to manual testing automated by using various tools such as selenium.  There are numerous benefits which a software tester gets if he/she impleme...
Post a Comment
Read more